Developing a Positive Relationship with Dakea

Builders’ Merchant and Roofing Products Manager, Ian Carr at Beesley and Fildes, has built a positive partnership with Dakea, the leading roof windows manufacturer. Accessing Dakea’s Online Toolkit, various training offers and having a collaborative approach with the company’s area sales manager, Beesley and Fildes has been able to develop its business growth and enhance staff product awareness.

Beesley and Fildes has nine branches based across the UK’s North West and its head office is located in Huyton near Liverpool. Ian Carr, the merchant’s Roofing Products Manager was intent on finding more partners presenting a cost-effective and innovative product range suited to his business offering.

With more than 75 years’ experience in roof window design, manufacturing and innovation, Ian felt partnering with Dakea – part of the world’s largest roof windows manufacturing company, VKR Group – would present a natural progression for his business.

Ian said: “I am delighted with the support we’ve received from Dakea. This is particularly

I am delighted with the support we’ve received from Dakea

thanks to Chris Phillips who in a short time period, has delivered staff training, developed the team’s knowledge on tiles and roof windows, and provided various informative point of sales materials and price guides.”

Receiving product comparison and price overview tuition from Chris, various Beesley and Fildes team members have been able to gain a simple yet wide-ranging sales training platform, which will prove valuable for each of the merchant’s offices and individual colleagues.


Chris Phillips, Area Sales Manager at Dakea, said: “The training allows merchant staff to become well informed on our product range and then impart this crucial knowledge to customers.”

Vital sales support
Beesley and Fildes also benefit from the Dakea Online Toolkit, which provides vital sales support. This features downloadable Dakea product graphics, including logos, pictures and banners, tailored to increasing brand awareness, which can be hosted on the Beesley and Fildes website. In addition, the Dakea Online Toolkit contains various electronic product pricing sheets, alongside guidance on how to optimise Dakea content and generate traffic to both Dakea and the merchant’s own websites, to help drive sales.

Ian commented on the Dakea products, adding: “With an impressive 20-year guarantee, free installation accessories such as the insulation foam collar and the underfelt foil collar, we’re really excited about selling Dakea products. As part of its comfort accessories range, we’ve also been able to utilise Dakea Venetian blinds to accompany Ultima roof windows.”

Ultima plays an integral role in Dakea’s product portfolio. Utilising innovative technology, it can reduce external noise 50% more effectively than standard roof windows. Showcasing a sound reduction index of 38dB (decibels) thanks to its anti-noise flashing system with noise-absorbing material, Ultima significantly mutes impact sounds such as rain or hail and external sounds including traffic.

Featuring comfort glass technology, the unit also shields against ultraviolet (UV) light and is capable of reflecting 95% of harmful UV rays. Thanks to two low emission double-action layers – V9 and V6, Ultima is also engineered to ensure properties remain cool during the summer and retain warmth during winter time; reducing household energy bills and protects furniture from fading. In addition, its titan glass glazing also makes it maintenance free.

Providing higher protection against heavy impact or glass breakage than that experienced with a standard window, Ultima generates extensive resistance to both storms and 1st category hurricanes, alongside supplying a lifetime guarantee against hail damage for the pane.

Ian continued: “We’ve had a lot of the Ultima roof windows in stock and since stocking the range, we’ve had a 15-20 per cent increase in sales of roof windows. With a quick next day delivery time alongside its series of innovative noise and structural benefits, Ultima has so many great attributes that it’s an easy sell to customers across all our branches.”

Furthermore, with forthcoming technical training scheduled for Beesley and Fildes staff – including using online training tools such as the Dakea Academy – Ian remains highly optimistic his staff members will continue to build on their incredibly positive relationship with Dakea and its impressive product range to enable further business growth.

For more information on Dakea and its innovative product portfolio, please click here.





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