Element to Retain BM TRADA Brand

Following product testing and certification firm, Element Materials Technology’s acquisition of the Exova Group Ltd in the same sector last year, the Fire & Building Products part of the business has officially been rebranded, but with Element retaining the BM TRADA brand.

Element believes its decision to preserve the BM TRADA name will make the transition easier for customers, ensuring that existing test reports and certifications held by customers will continue to be accepted by controlling bodies and specifiers.

Element’s Rob Veitch said, “BM TRADA is a well-respected name in the testing, inspection and certification industry and has been for many years, so it is logical for us to retain this well-known and trusted brand.

“Since joining forces with Element last year, we have continued to pursue our shared goal to become the best and most trusted testing inspection and certification partner in the industry by providing consistent and industry-leading on-time delivery, turnaround times and service. This rebrand ensures that our customers continue to benefit from the value of the BM TRADA brand and provides them with a passport to trade.”



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