FLEX-R has achieved double-digit growth in the first half of 2019, thanks to a rise in sales of its flagship products and its growing presence in the North of England.
The High Wycombe-based company is a supplier of EPDM materials including; Sure-Weld, LQD-R, RubberBond FleeceBack and the recently launched silicone liquid coating GE Enduris.
Flex-R’s Trading Director Duncan Winter says that RubberBond FleeceBack is coming of age and challenging the historical dominance of hot-melt systems being seen as the default for use on many new builds and renovation projects with flat roofs.
“Cold-applied single-ply systems are gathering significant traction in the flat roofing market, and having the sole rights to distribute US-manufactured Carlisle SynTec single-ply goods such as RubberBond means that we have the best products in the UK marketplace – and the growth in their use is set to continue,” said Duncan.
“Having the best products in the market doesn’t always guarantee growth, which is why the team at Flex-R work hard to support our network of Specialist Registered Installers (SRIs), who are making a big difference that is translating into growth.”
The other factor in the company’s success is what Duncan refers to as Flex-R’s ‘Northern Powerhouse’.
A little over a year ago, Flex-R opened a second UK depot along the M62 corridor in Huddersfield, which acts as a training hub that roofing contractors based in the North of England can visit to undergo training to become SRIs. The depot also acts as a distribution centre for its product range, including getting pre-cut sections of RubberBond to sites for next-day delivery.
“Our new depot in Huddersfield has enabled us to grow our business by 45% in the North of England – primarily because it’s more convenient for roofing contractors to come and learn about the products and become SRIs,” added Duncan.
“It’s also enabled us to have a northern base for Area Sales Managers (ASMs) and Regional Specification Managers (RSMs) – meaning that, as a business, we can be so much more responsive in supporting roofing contractors, as well as architects and specifiers, who would have previously had to travel to High Wycombe.”
|For more information, visit the Flex-R website.|