FLEX-R has welcomed Emma Butterworth-Day to its growing team as Business Development Manager.
Emma has will oversee the southern half of the UK with a brief to increase the number of stockists of its range of products and to back this up with in-store training and demonstration events.
She joins from a similar role at another manufacturer of products for the construction industry to double the size of the team focused on merchants and enable fellow Business Development Manager Dan Addley to concentrate on the northern half of the UK.
Emma commented, “Dan Addley has done a fantastic job in developing the support that Flex-R offers to merchants, and my appointment doubles that – meaning we can get to more merchants who want us to work with them and their customers.
“Flex-R has found that the key to increasing sales has been getting to see more merchants, showcasing our core range and working with their staff and customers so that they understand the benefits of cold-applied systems.
“In my experience, this ability to add value for merchants makes all the difference – especially as cold-applied systems are gathering momentum and could soon reach a tipping point where they really challenge hot, torch-on systems as the default for flat roofing projects.”
She added, “I’m very excited to be joining a fast-growing company and can see the opportunity to further develop Flex-R’s market share in the merchant sector.”
As well as working with existing merchants to provide in-store training to staff and demonstration events to customers, Emma’s role will entail working with new merchants and maximising opportunities within buying groups.
Flex-R’s National Sales Manager Danny Cole said: “We are experiencing strong growth across the business and are in the fortunate position of being able to bring in very talented people to keep driving us forward – and Emma fits the bill perfectly.”