Flex-R Creates Specification Manager Role

Michael Iddenden-Smith

Flex-R has made the first of a series of new appointments in newly created roles within the business as part of its growth plans.

Michael Iddenden-Smith has joined as Specification Manager for the south of England. He will be responsible for developing the specification side of the business for the High Wycombe-based company, which is a supplier of EPDM materials for flat roofing.

His role will encompass two key elements. The first is to support the company’s roofing contractors, who may need additional resources to tender for projects where a greater level of specification may be required. The other is to build links with specifiers and architects.

Michael brings over 15 years’ experience to the new role and will initially focus his efforts within the M25 area.

“Flex-R has three fantastic systems, so there is a real opportunity to get them specified into a wider range of different projects, from simple domestic projects up to larger commercial installations,” said Michael.

“I’ve already got a good list of contacts, so with a product range as good as ours and the ability to recommend tier-one contractors who have gone through our training, I should be pushing on an open door.”

National Sales Manager Danny Cole said: “Michael knows flat roofing because he has experience from the merchant side and as a consultant, so we have high hopes for him.

“Having introduced the dedicated Specification Manager role recently, we already know that it is able to generate more than £1m of turnover in a six-month period.”

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