Online Builders’ Merchant Achieves Substantial Sales Growth

Andy Dunkley, CEO of Construction Materials Online.

AN ONLINE retailer of building materials has doubled in size since 2016, reporting sales of £38.6m last year alone.

Construction Materials Online (CMO), supplies a range of over 70,000 construction materials to DIY and the trade. It has seen a 35% increase in customers and site visits to its online stores; roofingsuperstore.co.uk, drainagesuperstore.co.uk, insulationsuperstore.co.uk, and doorsuperstore.co.uk.

Sue Packer, Chief Financial Officer of CMO, commented: “Responding to the needs of our B2C customers and growing base of trade customers is the key driver of our success. It’s also the reason we feel confident about our growth initiatives for the coming year and beyond.”

CEO Andy Dunkley added: “CMO is a ground-breaking business that adds value to our customers (builders, contractors and direct consumers) by offering industry-leading product choice and service, in partnership with leading manufacturers. We’ve been working hard to add innovative products to the range and ramping up specialist training for teams. We’re raising the bar in the industry with an ambitious strategy to continue our significant growth.”

2018 saw the acquisition of DoorWeb, which has been successfully integrated into CMO’s online platform as doorsuperstore.co.uk, achieving record sales since its October launch. A move into new premises accommodated the company’s 90 staff, along with upgraded warehouse management and stock and financial systems.

James Excell, Investment Director at KCP joined the CMO board following the private equity firm’s investment of £8.65m in 2017. He added: “CMO is on track for an extremely strong year, having pioneered e-commerce in construction and hitting a sweet spot which combines efficient delivery, better service and better pricing.”

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