Sika Appoints New General Manager

Headshot of new Sika General Manager

TOM FORSYTH has taken on the role of General Manager at building product manufacturer, Sika Ltd.

Tom joined Sika in 1992. Based at the Welwyn Garden City head office. He has experience in sales, marketing and product management and joined the management team in 2007 as the business unit manager for the concrete division. He then assumed responsibility for the waterproofing division in 2013.

In 2018, Tom started managing the Sika’s Everbuild brand, playing a key role in its integration, and establishing it as a substantial part of Sika, with record growth in sales and profitability.

Sika General Manager

The new appointment as General Manager will see Tom Forsyth build on the already well-established Sika brand in the UK. In 2021, the company is aiming to achieve 15% growth in net sales whilst maintaining profitability levels. To achieve this, the company is focusing on initiatives to grow e-commerce channels and further develop its network of specifiers. It is also strengthening relationships with key specialist distributors and adding to the Sika contractor networks. The company will also continue to focus efforts on developing inter-company business.

Tom Forsyth says,“I strongly believe that continued focus on our people and their development, will allow us to grow, and this, coupled with investment in technology, will lead us to become the employer of choice.”

“The safety of our staff has been a high priority during the pandemic and will continue to be so going forward. Relationships inside the company and towards our customers are the main drivers for sustainable results.

“Sika Limited in the UK, is a strong and focused company, and I am looking forward to the challenge of growing our brands in the UK under one combined entity.”

Sika UK has reached one of the highest sales and profit results of Sika globally, despite operating in challenging market conditions.

>>Read more about Sika in the news

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