Study Reveals How Architects and Specifiers use CPDs

CPD data graph

SPECIFICATION AND PRODUCT information platform, NBS and The Royal Institute of British Architects (RIBA) reveal the findings from their latest study on the RIBA CPD Providers Network.

The study looks at how and when architects are using CPDs to further their professional knowledge and how the landscape of CPD is changing.

In-person seminars, once the go-to format for CPD, have now been surpassed by digital learning. In fact, nearly half as many attendees now choose an online format (91%) over an in-person presentation, compared with stats back in 2019. 81% also anticipate watching webinars ‘on-demand’ and just over three-quarters (77%) are choosing to view them live.

Given the continuing digitisation of the construction sector over the past two years, there’s no doubt that the pandemic and increase in remote working has been a catalyst for this change. For context, only 49% of RIBA network members delivered online CPDs back in 2018 yet in 2021 this has risen to 70%.

Small but Mighty

This also supports the growing trend amongst specifiers for bite-sized ‘microlearning’, where architects are able to access information as and when schedules allow, rather than dedicate a full hour in one block.

However, an appetite still remains for in-person seminars, where the experience of being in the same physical space as presenters and colleagues still holds weight and where collaborative discussions can take place more easily. Nearly half (47%) still take part in in-person CPDs and at least three-quarters of respondents say they would like to.

The study also found that the ‘lunch time seminar’ for in-person presentations is still proving popular (54%) whilst just under half prefer a webinar (49%). Outside of the ‘lunchtime’ window, morning seminars and webinars are the preferred choices over afternoons, likely due to time management reasons, before the days get busy.

CPD Perceptions

CPD from members of the RIBA CPD Providers Network are seen as trusted sources of information and perceptions of the quality of content are positive. Nearly eight out of ten see it as ‘professional and credible’ and over 70% say it is of a high quality. The RIBA accreditation also holds weight – three quarters stated that this is important to them (75%), up from 71% back in 2019.

Specifiers in particular are also happy with the quality of content – 87% say that both online and in-person seminars are good or very good overall and 76% are satisfied with the CPD delivered through the Network.

These stats also reflect the effectiveness of CPD when it comes to choosing products for specification – which is on the rise. The number of respondents specifying one or more of a suppliers’ products after undertaking their CPD has increased incrementally – nearly two thirds are willing to do so (64%), a 15% rise since 2017.

This also extends to the number of specifiers downloading a supplier’s BIM or digital objects following a CPD, growing in the same time period from 18% to 26% and 36% in 2022.

Barriers to CPDs

Whilst the survey shows that overall CPD is proving to be accessible to specifiers and more likely to result in product specification – what are the barriers to undertaking more CPD and is there room for improvement on the current offering?

Today’s results reflect that seen in previous years: that specifiers still remain strapped for time. 85% stated that lack of time is a barrier and 38% a significant barrier, and 85% the timing of CPD.

This is followed by the cost of a CPD – 83% stated this was a barrier, with 36%, stating it a significant one. There were similar results for the location of CPDs, 83% and 30% respectively.

This also highlights why the free CPD from the RIBA CPD Providers Network is so important to architects. In turn, the study highlighted the “sweet spot” for webinars – just over half an hour, a little less than an hour for in-person seminars and around 90 minutes for factory visits.

CPD data graph

Education, Education, Education

An important point raised in the study was also the subject of impartiality. Providers need to be sure that they are striking a balance between unbiased content and showcasing the benefits of their product – focusing primarily on education value over a sales pitch.

Joni Tyler, Head of CPD, RIBA said, “In today’s climate, RIBA-assessed CPDs have never been more relevant. Assessed CPD ensures that architects can specify safely and accurately. This study underlines that the joint focus RIBA and NBS have taken on digital CPD in the Providers Network is something that architects want. With forthcoming changes to the Building Safety Act on the horizon and further regulatory amends to product safety legislation imminent, architects need to be on their A-game when it comes to additional learning.”

David Bain, research manager at NBS, said: “The results of this study will help providers to improve how they deliver their CPD, so that specifiers receive relevant information in a format that suits them, enhancing the level and speed of learning. It also highlights why RIBA-approved content should be the first point of call for architects seeking high quality CPD.”

See the Changing Landscape of CPD – RIBA CPD Report here.

 

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