The Campaign That Makes the Planet Smile

Cool3 campaign


THE Cool3 campaign by RENOLIT ALKORPLAN Roofing Products is great for the environment, promotes sustainable products, and renews its support by planting new trees in 2022 with the aim to reduce CO2 emissions.

The construction sector is responsible for 36% of total CO2 emissions. To achieve the United Nations Sustainability Objectives it is necessary for the industry to put forward increasingly innovative solutions. RENOLIT ALKORPLAN Bright cool roof membrane is a product resulting from this awareness.

Saves Energy

roofing membrane

RENOLIT ALKORPLAN Bright combines the quality and advantages of RENOLIT ALKORPLAN roofing membranes with the ability to reflect sunrays (SRI = 115). A traditional roofing brings the temperature of the roof to 85°C and the temperature of a building to 30°C. While a RENOLIT ALKORPLAN Bright membrane does not exceed a temperature of 45°C on the roof and 25°C inside. This improves comfort and saves energy for cooling (up to 43%, as detected by a study carried out with Circe- the technological centre working on innovative solutions for sustainable development).

Thanks to lower energy consumption and CO2 emissions, the cool roof thus contributes to solving the problem of the so-called “heat island effect”. This is a well-known phenomenon of overheating in urban areas. In addition to this, at the end of its life cycle, the product can be completely recycled.

Cool3 Campaign

The contribution to sustainability of RENOLIT ALKORPLAN Bright goes even further. A tree is planted for every 100m2 of membrane installed, thanks to collaboration with the Treedom online platform. Treedom directly finances small agroforestry projects, creating sustainable ecosystems and allowing thousands of farmers to meet the initial costs of planting new trees. This ensures food sovereignty and income opportunities over time. The first campaign has seen over 700 trees already planted. Cool3 is now relaunching with the aim of reaching 2,500 trees in total. A small widespread wood for a sustainable future, also thanks to RENOLIT ALKORPLAN Bright, which certifies the absorption of CO2 and allows you to follow online (thanks to Treedom) the growth of your tree.

Visit the website here for more information about Renolit Roofing Products and the Cool3 Campaign.

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